Gifting is the easy part. Precision at scale is what matters.
We're deliberately narrow: every tool needed to send the right gift to the right person, and nothing else. Not a general-purpose enrichment suite. We're built for one job, and better at it than anything else.
What we actually do
Enrich & segment
We take a raw list and turn it into precise campaign segments, appending the context that decides what to send: seniority, company, location, language, cohort. So a campaign stops being one blast and becomes the right gift for each recipient.
It doesn't make sense to send the same bottle of wine to everyone. Segmentation lifts response and makes every send feel chosen.
Verify & deliver
Before anything ships, we check every recipient is a current, reachable person at a valid address. Live, point-in-time checks catch job-movers, leavers, duplicates and wrong-country records, the roughly one-in-five contacts most lists carry stale.
95% US deliverability. That means delivered to the right person at a valid address, not just dispatched. You see redemption and response tracked back, so you know what actually landed.
Send appropriately
Every send is checked for cultural and recipient appropriateness before it goes. We check it against who you've already sent to, addresses that came back undeliverable, and anyone who asked not to be contacted, so a gift never lands wrong, never reaches a competitor, and never embarrasses your brand. It's the quiet layer that makes sending at scale safe.
You can send thousands of gifts and trust every one of them.
From one raw list to precise, targeted sends.
Campaigns built from enriched data lift response and lock in retention. The more precise the segments, the stickier the programme.
Image: A diagram showing one raw lead list splitting into distinct enriched campaign segments by seniority, region and cohort Under the hood
Those three jobs run on four tools. Here's what each one does, and why the output holds at volume.
- 1
Generate optional
Bring your own list, or we build one. We match contacts to their verified profiles and assemble target lists against your ideal-customer criteria, from a single company or a whole account list.
- 2
Pre-screen & enrich
A raw list becomes segment-ready data. We append seniority, role, company size, industry, location and language, clean the names, and flag the duplicates, job-movers and wrong-country records before they cost you a send.
- 3
Validate & find the address
The step that runs before anything ships. We resolve the current mailing address from several sources with provenance and a confidence score, localised for 13 countries across 10 languages, then cross-check it against outside validators. Guardrails stop sends to competitors or your own team and catch culturally inappropriate gifts. AI checks the address; it never invents one.
- 4
Track
Follow every send from dispatch to delivery. You get live status across carriers, alerts as a package nears delivery or if it's damaged in transit, and redemption and response pushed back to your CRM.
1,000 to 100,000 sends, each personalised one to one.
The point where doing it yourself breaks is the point we're built for. Personalisation that holds at volume is the hardest thing to replicate, and the reason high-growth teams use Good Thnx.
A live campaign in a new country in 30 days.
No local presence required. We run outbound across 13 countries, including the United States, taking teams into markets where they have no staff on the ground.
Works alongside the tools you already run.
Export a list, we enrich and send. Redemption and response come back ready to push into your CRM. The data layer cleans and enriches the contact records you already hold.
Campaigns fulfilled across 13 countries, including the United States. Data processed and stored in our APAC region.
Questions the data buyer asks
What does 95% US deliverability actually mean?
Delivered to the right, current person at a valid US address, not just dispatched. We verify every recipient before send and track redemption and response back, so you see what landed.
Does it work with our CRM?
There's no rip-and-replace and no direct integration to build. You export your list from Salesforce, HubSpot, Outreach, Salesloft or Marketo; we enrich, send and track; and the delivery and response data comes back ready to push into your CRM.
How do you handle our recipient data?
Processed and stored, encrypted, in our APAC region, GDPR-aligned, and we hold only the data we need to run your campaign. Campaigns are fulfilled across 13 countries, including the United States. Full detail on the Security page.
How fast can we go live, including new markets?
A campaign can be live in about 30 days, including markets where you have no local presence. We run live campaigns across 13 countries, including the United States.
Want to see the software, not just the gift?
Book a demo and we'll walk your team through the data layer on a real list.
“Over the top ensuring our list quality was good enough.” Head of Growth